Orm Kornnaphat Shines as Friend of DECORTÉ at Central Beauty Awards 2026

PopAxis 8/29/2026

 **Orm Kornnaphat Shines as Friend of DECORTÉ at Central Beauty Awards 2026**


On 27 August 2026, Central Department Store hosted the fifth annual Central Beauty Awards at Beauty Galerie on the G Floor of Central Chidlom in Bangkok. The event celebrates outstanding beauty products across skincare, makeup, fragrance and related categories, determined largely by public votes collected throughout July.  


Thai actress Orm Kornnaphat (Kornnaphat Sethratanapong), born 27 May 2002 and signed to Channel 3, appeared as Friend of DECORTÉ, specifically representing the brand’s Liposome Advanced Repair Eye Serum. The Japanese prestige line, developed by Kose, employs advanced multi-layered bio-liposome technology designed for 24-hour hydration and visible improvement around the delicate eye area.  


Central’s own coverage and fan footage shared shortly afterward, including a video posted by the official Centralnews account on 29 August, captured Orm presenting the product on the awards night. In related results from the same ceremony, the Liposome Advanced Repair Eye Serum was recognised in the Best Eye Cream category. Orm’s appearance formed part of an ongoing collaboration that has included fan-meet campaigns and exclusive events tied to the serum.


There is something quietly satisfying about watching a young actress who first captured widespread attention through emotionally charged, genre-shifting series now move with equal ease through the polished world of luxury beauty. Orm Kornnaphat’s presence at the Central Beauty Awards 2026 as Friend of DECORTÉ felt less like a standard endorsement appearance and more like a natural extension of the refined image she has carefully built.


She does not simply hold the product; she inhabits the aesthetic the brand wants to project. DECORTÉ’s Liposome Advanced Repair Eye Serum is rooted in decades of Japanese research into liposome delivery systems—tiny, multi-layered capsules that release active ingredients slowly and precisely. The technology is sophisticated, almost clinical in its ambition, yet the finished product is sold on the promise of restored luminosity and resilience around the eyes. Orm’s public persona maps onto that promise with surprising accuracy. There is a clarity and composure in her features and posture that makes the association feel organic rather than forced.


What stands out most is the maturity of the choice. Many rising stars lean toward flashier, more youth-oriented beauty campaigns. Orm and DECORTÉ have instead aligned around a product that speaks to long-term care, repair, and quiet luxury. In an industry that often prioritises instant gratification, this partnership suggests both sides are thinking in longer arcs. For Orm, it reinforces a trajectory that has already taken her from Channel 3 dramas and groundbreaking Girls’ Love series into fashion weeks, international brand work, and now high-end skincare. For DECORTÉ, it places a rapidly expanding regional star at the centre of one of its most technologically ambitious products.


The Central Beauty Awards themselves provide an interesting backdrop. Now in its fifth year, the event has become one of Thailand’s more democratic beauty platforms—awards shaped heavily by consumer votes rather than purely by industry panels. When a product like the Liposome Advanced Repair Eye Serum earns recognition in such a setting, the win carries a different weight. It is not only expert endorsement but a signal that the formula has connected with real users. Orm’s role as the face of that product on the night therefore carries dual meaning: she celebrates a scientific achievement while also standing in for the people who actually use and vote for it.


There is also a cultural layer worth noting. Thai audiences have watched Orm grow up in public—from early supporting roles to the phenomenon that was *The Secret of Us* and its successors. Seeing her now positioned as the representative of a Japanese prestige brand at one of Bangkok’s premier retail events feels like a quiet marker of how far both she and the local entertainment industry have come. The soft power of Thai storytelling, particularly in the GL genre, has opened doors that earlier generations of actresses could only dream of. Luxury beauty collaborations of this calibre are one of the more tangible results.


Yet what makes the moment linger is its restraint. The video circulating from the night shows Orm moving through the space with the same understated elegance that has become her signature. There is no exaggerated performance of glamour, just a calm, focused presence that lets the product and the occasion speak. In an era of constant noise, that quality feels almost radical.


Orm Kornnaphat’s appearance at the Central Beauty Awards 2026 as Friend of DECORTÉ is more than a successful brand activation. It is a small but telling chapter in the ongoing story of a young Thai star who continues to expand her range—on screen, on the red carpet, and now in the quietly luxurious world of advanced skincare—without losing the sincerity that first drew people to her. The partnership feels well-matched, the timing feels right, and the image she presented that evening will likely remain one of the more memorable visual notes of the awards season.

PopAxis

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